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Building Collaborative Tourism in Hawai'i
Through partnerships, collaboration, and most importantly, communication, learn how the Hawaiian Islands are weaving cultural tourism into branding and messaging. Additionally, Hawai‘i is offering new product to visitors, based on ancient wisdom and cultural practices. Join Mālia Sanders, Executive Director of the Native Hawaiian Hospitality Association (NaHHA) and Kainoa Daines, Senior Director of Brand of the Hawai‘i Visitors and Convention Bureau (HVCB) as we explore the Mālama Hawai‘i Program, an initiative designed to bring community, industry and visitors together.


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Kainoa Daines
Senior Director @Brand for the Hawai'i Visitors & Convention Bureau
In this role, Kainoa oversees all Hawaiian cultural aspects within the Visitors Bureau, for HVCB Members and manages their Warrior Marker signage program, statewide. Prior to this role, he was the Director of Culture and Product Development for HVCB, and before that Director of Sales for the Oʻahu Visitors Bureau, a subsidiary and Island Chapter of the Hawaiʻi Visitors & Convention Bureau since 2011, covering both Leisure and MCI sales. Before joining the Visitors Bureau, he held sales roles at the Queen Kapi‘olani Hotel and the now-razed Miramar At Waikīkī. He is also currently Chair of the King Kamehameha Celebration Commission representing the Royal Order of Kamehameha I and has voluntarily chaired the King Kamehameha Celebration Floral Parade since 2011. Kainoa is a former board member of the Friends of ‘Iolani Palace and a current member of the King Kamehameha V Judiciary History Center’s executive board.
Mālia Sanders
Executive Director @Native Hawaiian Hospitality Association (NaHHA)
Mālia Sanders is a detail oriented and goal driven performer in the field of Cultural Tourism. She is currently the Executive Director of the Native Hawaiian Hospitality Association (NaHHA), a non-profit organization deeply rooted in perpetuating the authenticity of the Native Hawaiian culture and values in Hawaiʻi’s visitor industry through advocacy, education, training and program development. Mālia Sanders is a kanaka ‘ōiwi (Native Hawaiian) and graduate of the Kamehameha Schools Kapālama Campus, the University of Hawaiʻi, and has over 20 years of upper management experience. She has held various positions on the island of Hawaiʻi, honing her craft within the Hospitality Industry in all areas of guest service. In 2011 she returned to Oʻahu and was offered an opportunity to gain experience in the non-profit arena. Mālia recently celebrated her eleventh year with NaHHA in July of 2022.