Native American arts, including visual arts, music, theatre, dance, literature and beyond, are among the most promising ways to expand tourism and the economic success of rural and urban Native communities. Historically underestimated, Native Artists play a pivotal role in building economies, generating tourism assets and simultaneously preserving cultural heritage. Native arts resources are evolving nationwide and in recognition of the growing interest in linking arts with tourism, AIANTA has launched a new initiative with the support on the National Endowment for the Arts. AIANTA will be identifying resources, conducting training, and raising the awareness of the possibilities for Native arts in promoting tourism. Today, this Town Hall will explore the diversity and the promise of the role the arts play in tourism and cultural and economic development.